1) YOU WILL BROADEN AND DEEPEN EXISTING RELATIONSHIPS
2) YOU WILL BETTER SERVE EXISTING CUSTOMERS
3) YOU WILL HAVE HAPPIER CUSTOMERS
4) YOU WILL ENHANCE YOUR SELLING SKILLS
5) YOU WILL ENHANCE YOUR PRODUCT KNOWLEDGE
6) YOU WILL BE BETTER ABLE TO RECOGNIZE CROSS SELLING OPPORTUNITIES
7) YOU WILL CONTROL THE COMPETITION
8) YOU WILL REDUCE CUSTOMER ATTRITION
9) YOU WILL INCREASE YOUR INCOME
10) YOU WILL GET MORE REFERRALS
11) YOU WILL MEET AND EXCEED YOUR GOALS
12) YOU WILL ENHANCE YOUR VALUE TO THE BANK
JOHN J. GEHEGAN